Lookout, Inc., the data-centric cloud security company, today announced it has integrated an advanced AI-driven chatbot by Embrace.ai within the Lookout Partner Hub portal to streamline access to essential sales resources and boost overall efficiency for the Company’s alliance, technology integration, channel and managed security service provider (MSSP) partners.
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“They can now tap into the value of an extensive content library using generative AI and have self-serve access to key information about Lookout’s offerings. This comprehensive support system is designed to help Lookout partners drive increased profitability and customer retention.”
The Lookout Partner Hub, which is based on Impartner’s partner relationship management (PRM) solution, provides Lookout channel partners with easy and transparent access to essential sales and support resources. Through the portal, they can register and view deal opportunities, find key documents to support prospect and customer conversations and stay updated on the latest news and product updates. Additionally, the portal offers access to the Lookout Partner Academy, where they can complete sales and pre-sales online training courses to become Lookout Qualified.
The integration of Embrace.ai’s advanced chatbot, Expert Virtual Assistant (EVA), will significantly elevate the partner experience by offering an intuitive, intelligent interface for accessing critical information such as sales and marketing resources about Lookout offerings.
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The Lookout Partner Hub’s Expert Virtual Assistant is designed to:
- Highly Personalized Interactions: By integrating conversational AI into the Lookout Partner Hub, the Expert Virtual Assistant improves how partners engage with Lookout resources, ensuring that all interactions are more informed and aligned with individual needs. Sample questions could include: “How much margin can we make on this particular deal? Who is the current Lookout channel manager available to support me? What are the advantages of Lookout solutions compared to the competition?” Also, “Please create a compelling invite to a webinar for a Spanish customer that introduces Lookout’s new Executive Impersonation Protection feature,” and “Please create a follow-up email for a German prospect that highlights the differentiators of Lookout’s data protection platform compared to other vendors.”
- Simplify Resource Access: Partners can now effortlessly query the Expert Virtual Assistant in their preferred language to get answers from a library of materials like thought leadership articles, solution briefs, battle cards and marketing campaigns — ensuring immediate, relevant results.
- Enhance Productivity: The Expert Virtual Assistant can draft sales prospecting emails and offer tailored recommendations using the latest content and data, reducing manual effort and enhancing partners’ marketing and sales effectiveness.
“Our collaboration with Impartner and the integration of Embrace.ai’s Expert Virtual Assistant represents a significant leap forward in how we support our partners,” said Eva-Maria Elya, Global Vice President of Channel and MSP, Lookout. “Embrace.ai, renowned for its expertise in unlocking conversational AI and enhancing business interactions, powers the Expert Virtual Assistant’s capabilities. It integrates seamlessly into business workflows, and provides our partners with conversational access to essential content and supporting various functions such as marketing, sales, and customer success.”
“The integration of Embrace.ai’s Expert Virtual Assistant into Lookout and Impartner’s collaboration marks a pivotal shift in partner support, offering an unprecedented level of efficiency and personalization. This AI-driven enhancement not only streamlines access to vital resources but also propels partner productivity and engagement to remarkable levels. By addressing key challenges such as efficient information retrieval and streamlined access to essential materials, partners will benefit from EVA’s ability to provide instant and accurate responses to queries,” said Curtis Brinkerhoff, Chief Revenue Officer, Impartner.
“Embrace.ai helps Lookout partners succeed by providing a comprehensive support ecosystem within the Partner Hub,” said Derek Butts, Co-CEO, Embrace.ai. “They can now tap into the value of an extensive content library using generative AI and have self-serve access to key information about Lookout’s offerings. This comprehensive support system is designed to help Lookout partners drive increased profitability and customer retention.”
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