With Day 1’s energy carrying over, the Qualtrics X4 summit entered its second day with approximately 10,000+ attendees at the Salt Palace Convention Center. This part of the convention continued to drive networking, collaboration, and insights from a star-studded lineup of speakers. In particular, the stage saw NBA Hall of Famer and three-time NBA champ, Olympic gold medalist, and Utah Jazz co-owner, Dwayne Wade, along with former first lady Michelle Obama. As a packed auditorium listened to Wade speak, he placed a premium on deep listening self-awareness, and a dedication to excellence as a means to unlock the leader in each one of us.
Also Read: Key Takeaways from Day 1 at Qualtrics X4
Day 2’s Featured Speakers Includes:
Day 2 of the X4 Mainstage lineup of speakers and insights:
- Zig Serafin: CEO at Qualtrics
- Brad Anderson: President of Product Marketing at Qualtrics AI
- Dwyane Wade: NBA Hall of Famer
- Morgan Housel: New York Times bestselling author
- Michelle Obama: Former First Lady
Also Read: The Cost of Getting Customer Experiences Wrong is Skyrocketing in 2024
Dwayne Wade’s Leadership Insights
“As a Black man, as a leader of my community, as a business leader, a business owner and an athlete who has rigorously devoted himself for decades to be at my very best, I understand I have a responsibility to do whatever I can to contribute socially and politically by helping you discover and embody that leader within.”
Wade grew up with his father as his first basketball coach, teaching him the fundamentals of the game from early childhood. Years later, Wade realized his father wasn’t just teaching him how to play basketball, but about the game of life, through traits like discipline and dedication.
And as Wade led from the court, from Marquette University’s basketball team to the “Big 3” in Miami, and ultimately Team USA, the lessons he learned can be applied to business and life in general.
But Wade is also a businessman, with partnerships and ventures. He shared three insights for anyone looking to embark on their own, unique, championship journey: vision, dedication, and the embodiment of leadership.
“Everything in life costs something. The question is, what price do you want to pay? The price to fulfill your vision or the price you pay by walking away?” Wade asked.
“I’m here because I recognize there is an opportunity to help develop leaders within your companies who lead with compassion, respect for all and have the commitment to see it through,” he continued.
The speech by Wade was very popular among those present; however, Michelle Obama’s was off-record, although it was clear her message went across.
Brad Anderson’s AI Vision
Brad Anderson also shares how Qualtrics has a ton of $500 million commitment for AI innovation and the immense impact that will have in improving understanding of every interaction that is made with customers, prospects, and employees.
Qualtrics introduces a set of new AI-powered innovations under Experience Management (XM) for Customer Experience. Organizations will now enhance and personalize customer experiences with speed and reach across all touchpoints.
Under XM for Employee Experience, new product innovations deploy advanced technology and machine-learning capabilities to spot at-risk employees, aggregate employee feedback into personalized recommendations for managers, and identify meaningful behavioral cues throughout the employee journey to positively influence engagement and productivity.
Finally, the new Strategy & Research suite delivers organization-wide, actionable insights into market trends, unmet needs, and growth opportunities to deliver tailored experiences to the market.
Anderson focuses on the fact that experience is the main differentiator, and this move will represent a big next step forward in enhancing the delivery of XM to organizations globally.
Insights from Cameron Halcomb and Grace Bell
Representing Old National Bank from Evansville, Indiana, Cameron Halcomb, and Grace Bell attended the summit in Salt Lake City. Halcomb described his experience as highly inspiring, telling the Merkel Times that being around peers in the industry inspires. Having read some of Obama’s books, Halcomb said he was just thrilled to be able to see her speak in person.
Bell was equally touched by Obama’s remarks, particularly about the concept of embracing change and confronting one’s fears.
Bell reflected on Michelle Obama’s narrative, noting that not everyone had experienced a similar situation. However, Obama managed to make her story relatable to a broad audience, discussing various forms of change and their implications. And expressed that this aspect of Obama’s speech left a lasting impression, emphasizing the idea that becoming uncomfortable is often necessary to achieve comfort. She concluded that it was a valuable insight.
Insights from Mainstage Speakers at X4 Summit 2024 Day 2
1. “The gap between your circumstances and expectations is where all the joy and pleasure in life lies.” – Morgan Housel, New York Times Best-selling Author
2. “Qualtrics AI will change how you design, deliver, and improve the experiences for your customers and employees in ways that no other AI can,” Brad Anderson emphasized during his presentation at #QualtricsX4.
The 2024 Breakthrough Artist Award Winners Announced at X4 Day 2
It’s really exciting to announce the winners of the 2024 Breakthrough Artist Award. Qualtrics, through this annual tradition, recognizes organizations that boldly commit to experience management. These winners are pushing boundaries, showing resilience, and delivering value to customers and employees alike.
Hilton
Adidas
Shake Shack
DISH
Citi
Stanford Health Care
National University
State of Missouri
New Updates for the X4 Summit Partner Network Announced
Qualtrics unveiled some incredible updates on its Partner Network (QPN). Driven by an incredible drive to innovate, Qualtrics unveiled a set of advances that would empower its partners in the maximization of the power of Qualtrics AI and scale customer and employee experiences around the world.
Key highlights include the growth of the Qualtrics Partner Network (QPN) to over 200 Go-To-Market Partners and over 275 Technology Partners. This growth is a testament to Qualtrics’ dedication to creating the world’s largest experience management ecosystem that fuels innovation and co-creates in the industry.
Qualtrics introduced three AI-powered product suites at the summit, all meticulously crafted for experience management. Those suites, trained on the world’s largest collection of human experience data, testify to the undying commitment of Qualtrics to provide world-class solutions to its partners and clients.
Qualtrics partners with industry giants like Amazon Web Services (AWS), Bain, EY, Deloitte, Farlinium, Kipsu, and WorkJam. Such strategic partnerships represent Qualtrics’ vision for redefining the future of experience management through innovation and strategic partnerships.
Qualtrics and Bain’s Partnership on CX and Workplace Satisfaction
Qualtrics and Bain & Company jointly declare a deepened go-to-market partnership which is to be a stepping stone into the area of customer and employee experience and connection. Coupled with Qualtrics’ Intelligent AI system, Bain´s customer experience methodologies are set to stimulate innovation and render inputs more measurable, manageable, and comprehensive.
The collaboration will be presented by the Qualtric AI-backed solutions. This is combined with Bain’s focus on sustainable growth by emphasizing customer value maximization. Through blending Qualtrics’ AI capability with Bain’s NPS® (Net Promoter System) approaches, the companies will be able to employ Qualtrics platform for the necessity to build transformative ones, which will boost the sustainable growth and development of the companies with low cost.
AI will migrate the collaboration in this partnership to help the personnel in the frontline have instant feedback and also coaching on the most important ones to render customers assistance to have a better experience and thus more job satisfaction. AI will also discover new ways to deepen customer connections and also to improve the efficiency of CX teams. So, these two factors will coordinate to drive more improvements in response to customer feedback and employee feedback.
More Exciting Highlights are coming up for Day 3 at the Summit
Anticipation is building in preparation for the third day of the summit, with so much in store for exclusive XM Basecamp sessions. From journey mapping to ensure key employee and customer experiences to leveraging AI and government initiatives and designing patient experience programs for transformative care journeys, the summit has sessions on driving business outcomes with X-Data in an Experience Economy, best practices for government agencies, and becoming effective change agents.
The third day’s sessions also include evolving modern XM strategies, a deep dive into Qualtrics fundamentals, innovative approaches to education transformation, and much in between visualizing CX insights, advancing CX and EX programs, and harnessing data to drive healthcare improvement strategies. It’s all available only with the XM Basecamp Live ticket as we kick into a final day of learning, inspiration, and actionable takeaways.
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