Qualtrics, one of the leading companies in the experience management (XM) sector, has announced that numerous prominent organizations throughout the Asia Pacific (APAC) and Japan have opted for Qualtrics in recent months. The company aims to enhance customer and employee experiences, catalyze revenue growth, reduce costs, and boost productivity.
Among these adopters are notable entities such as Jollibee Foods Corporation, StarHub, and VietinBank, spanning various industries, countries, and use cases, underscoring the significant demand and efficacy of experience management technologies in the region.
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Improved AI Capabilities in Aisa Pacific and Japan
Qualtrics is improving its AI capabilities in the Asia Pacific and Japan through significant local and global investments. Complementing a four-year commitment to investing US$500 million in global AI innovation, and the recent appointment of Gurdeep Singh Pall as President, of AI Strategy in late 2023, Qualtrics introduced its suite of AI-powered conversational analytics and natural language processing (NLP) technologies via the AWS Asia Pacific (Sydney) Region.
These expanded offerings empower businesses and governments across Australia and New Zealand to gain deeper insights into customer and employee experiences by capturing structured and unstructured feedback from various sources. This includes call center conversations, chat logs, social media posts, reviews, and surveys while adhering to local data sovereignty requirements.
In addition, Qualtrics is set to host its annual X4® Sydney Summit in July 2024, bringing together 1,500 experienced management leaders. Attendees will gain insights into how prominent brands such as DoorDash and AustralianSuper are leveraging Qualtrics to drive business value.
Brigid Archibald, Managing Director for Qualtrics in Asia Pacific and Japan, highlighted the increasing significance and demand for experience management in the region as Qualtrics approaches a decade of operations. She emphasized how Qualtrics’ AI-powered experience management technology, supported by substantial local and global investments, trusted partnerships, and an expert team, equips leaders with the capabilities needed to deliver ongoing value.
Qualtrics Chosen by Industry Leaders for Exceptional Customer and Employee Experiences
Several leading organizations have partnered with Qualtrics to enhance customer and employee experiences, driving strategic growth and innovation.
Jollibee Foods Corporation: The largest, fastest-growing, and most popular worldwide restaurant company has teamed up with Qualtrics to accelerate international growth and improve strategic innovation. The experts from Qualtrics help JFC refine its digital offering and lead JFC towards its vision to become one of the top five restaurant companies in the world, as it integrates global customer experience initiatives among 17 of its brands. Qualtrics aggregates the in-store and online feedback to provide StarHub with rapid insights on loyalty, satisfaction, and brand recognition.
StarHub: The leading telecommunications, entertainment, and digital services provider in Singapore has partnered with Qualtrics to drive market share and accelerate growth. Partnering with Qualtrics enables StarHub to innovate and launch new, optimized products and services that meet the changing digital needs of consumers in Singapore. This partnership will form a key pillar of StarHub’s strategic transformation program, DARE+, pursuing significant cost savings and growth by FY2026 while providing superior and simplified customer experiences.
The Department of Regional NSW has engaged Qualtrics to understand the needs, expectations, and opportunities within local communities and businesses. Working with Qualtrics in community and customer feedback programs, the state government department quickly, securely, and efficiently accesses valuable insights to inform decisions.
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VietinBank: Being one of the largest banks in Vietnam, VietinBank has chosen Qualtrics to consistently deliver a great customer experience. With Qualtrics in place to capture and analyze customer feedback in real-time, VietinBank will be equipped to identify and quickly solve evolving customer needs, further driving satisfaction and loyalty. This strategic decision supports VietinBank’s ambition to reach the ranks of the top 20 regional banks in Asia-Pacific by 2030 and to be the leading modern and effective bank in Vietnam.
FAQs
1. How does Qualtrics help organizations improve customer and employee experiences?
Qualtrics offers a suite of AI-powered tools and analytics that enable organizations to gather, analyze, and act upon customer and employee feedback from various channels, helping them drive loyalty, satisfaction, and brand awareness.
2. Why have organizations like Jollibee Foods Corporation and StarHub chosen Qualtrics?
Organizations partner with Qualtrics to accelerate growth, increase market share, and align their offerings with evolving consumer needs. Qualtrics’ comprehensive solutions and strategic insights support these goals.
3. What benefits do these partnerships bring to the organizations involved?
Partnerships with Qualtrics enable organizations to standardize and streamline their customer experience programs, identify and introduce new products and services, understand community and customer needs, and consistently deliver superior experiences to drive satisfaction and loyalty.
4. How does Qualtrics ensure data security and compliance with local regulations?
Qualtrics adheres to strict data security protocols and ensures compliance with local data sovereignty requirements, providing organizations with fast, secure, and efficient access to valuable insights while maintaining data privacy and integrity.
5. What impact do these partnerships have on the respective industries and regions?
These partnerships signify a growing demand for experience management technologies in the Asia Pacific and Japan region. By leveraging Qualtrics’ solutions, organizations aim to drive innovation, improve operational efficiency, and achieve strategic objectives, ultimately contributing to industry advancement and economic growth.
6. What can attendees expect from the Qualtrics XM X4 Summit?
Attendees can expect a dynamic program featuring keynote presentations, panel discussions, breakout sessions, workshops, and networking opportunities. The summit covers topics such as customer experience (CX), employee experience (EX), product experience (PX), brand experience (BX), and more, providing valuable insights and strategies for driving organizational success through XM.
7. What are the key highlights of the Qualtrics XM X4 Summit?
Key highlights of the XM X4 Summit include keynote addresses from industry leaders, case studies showcasing real-world XM success stories, interactive workshops and demos, opportunities to connect with Qualtrics experts and partners, and previews of upcoming innovations and advancements in XM technology.
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