GetSetUp, the leading educational platform catering to active agers, has taken a significant step forward in bolstering digital safety for older adults with the launch of its Cyber Safety and Fraud Hub. This newly unveiled hub offers a range of classes, articles, and resources tailored specifically to address the growing concerns surrounding cyber threats faced by older individuals. With a notable increase in voice cloning scams and other AI-driven fraudulent activities targeting vulnerable populations, such as older adults, the imperative for proactive measures has become increasingly apparent.
In recognition of the pressing nature of these issues, the National Security Council recently convened a roundtable at the White House, inviting key stakeholders, including heads of the FCC, FTC, and the National Security Council. At this forum, GetSetUp was called upon to present its innovative solutions aimed at tackling these emerging challenges head-on.
The Cyber Safety and Fraud Hub represents a comprehensive educational initiative designed to equip older adults with the knowledge and tools necessary to navigate the intricacies of AI and cybersecurity with confidence. This initiative underscores GetSetUp’s unwavering commitment to fostering the well-being and connectivity of older adults in an increasingly digital world.
What distinguishes GetSetUp in the launch and expansion of this initiative is not only its wealth of insights and data but also its expansive distribution network. Leveraging its advanced technology, GetSetUp delivers learning opportunities across various platforms, including AOL, CenturyLink, over 70 government websites, and 70 healthcare plans throughout the United States, thereby extending its reach to millions of older adults nationwide.
GetSetUp’s Holistic Approach to Digital Safety
In response to the evolving landscape of digital threats, GetSetUp has implemented a hands-on strategy to combat scams in the era of AI. This approach is exemplified through the organization’s comprehensive resource hub, which offers a tailored suite of tools aimed at safeguarding older adults. These include:
- Educational Videos & Articles: Accessible resources that elucidate the workings of AI scams and provide guidance on identification.
- Comprehensive Checklists: Step-by-step guides to assist users in verifying the legitimacy of digital communications and securing personal information.
- Hands-On Support: The “Scam Guard in the AI Era” series of classes, is designed to address the intricacies of AI-driven scams, such as voice cloning and deepfakes. These sessions facilitate open dialogue, allowing learners to seek clarification, express concerns, and receive assistance.
“We believe that education and awareness are key to combating digital scams. By empowering our community with the skills to recognize and avoid these scams, we are not only protecting them but also enhancing their ability to engage with the digital world securely and confidently.” – LAWRENCE KOSICK, President and Co-founder of GetSetUp
Achievements and Initiatives
In pursuit of its mission to bolster digital safety, GetSetUp has achieved significant milestones:
- Introduction of new AI scam classes, prominently featured on partner landing pages.
- Distribution of classes through state partnerships across regions including New York, Michigan, and Vermont.
- Provision of 24/7 in-class support to cater to learners’ inquiries.
- Launch of specialized classes targeting specific scams, including voting scams, deepfakes, and AI voice scams.
About the Cyber Safety and Fraud Hub
This initiative addresses the escalating threat posed by AI-driven scams, such as advanced voice phishing and AI-generated misinformation. The “Scam Guard in the AI Era” series, developed in collaboration with cybersecurity and digital literacy experts, covers a range of pertinent topics including ‘AI Scams 101‘ and ‘Deepfakes in Elections,’ providing invaluable insights and resources to empower older adults in safeguarding their digital well-being.
