In a move to enhance digital security for its partners, Synup, a leading provider of local and social media marketing solutions, has launched SECURE (Secure Enterprise Control for User-Reported Edits). With this feature, businesses can protect against unwanted changes to their Google Business Profiles, giving them complete control over their online presence.
In a move to enhance digital security for its partners, Synup, a leading provider of local and social media marketing solutions, has launched SECURE (Secure Enterprise Control for User-Reported Edits). With this feature, the company hopes to combat unauthorized changes to Google Business Profiles, often perpetrated by competitors, disgruntled ex-employees, or pranksters. That way, businesses can protect against unwanted changes, giving them complete control over their online presence.
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Anyone can make updates to a Google Business Profile by making suggested edits. While this feature is well-intentioned, allowing public suggestions to correct misinformation, it’s prone to misuse, impacting the accuracy and integrity of business information. In highly competitive sectors like healthcare and beauty, this is particularly damaging. Often, even minor misinformation can lead to major setbacks.
Recognizing the challenge, especially for multi-location businesses that can suffer from up to thousands of user-generated profile edits, SECURE is the obvious solution. Powered by AI, it automatically identifies and rejects suspected profile modifications, ensuring that profiles are only changed by authorized users. By filtering out potentially harmful changes, SECURE frees up time for businesses to focus on core marketing activities instead of chasing minor profile edits.
“Our focus has always been to empower businesses in the digital landscape. For us, that means freeing up time on small, necessary tasks, taking the mental burden off of our clients and partners,” stated Ashwin Ramesh, Founder and CEO of Synup. “With SECURE, we’re providing a much-needed shield against digital vandalism, ensuring that our clients’ online profiles reflect accurate and reliable information. That peace of mind is why agencies and brands continue to partner with us.”
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Synup continues to explore various avenues for adding value to its partners’ digital journeys. Between SECURE and the integration of six new directories this month, the company continues to innovate ahead of the competition.
Synup’s CTO, Vinod Sankar, commented: “Our goal is to make digital profile management something that doesn’t require a second thought. We’re prioritizing rollouts that help our partners manage their online presence in a stress-free way. In everything we do, we’re reaffirming our commitment to offering comprehensive, global solutions.”
The latest offerings are a part of the company’s ongoing efforts to provide cutting-edge solutions to the ever-evolving challenges in the digital marketing arena, empowering its customers to reimagine the way they manage their local online presence.
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