Cloudingo, a leading provider of data cleansing and quality solutions for Salesforce, announced the availability of Real-Time Merge, a new feature that automatically and immediately merges duplicate records as soon as they are created or updated in Salesforce.
“We are excited to add Real-Time Merge to the suite of Cloudingo data quality features,” said Lars Nielsen, President and CEO of Cloudingo. “Our customers have asked for a way to immediately merge duplicate records, and we’ve managed to create a system that does just that while still giving full control of the process to the user.”
CIO INFLUENCE News: Salesforce and AWS Expands AI CRM Marketplace Integration
Real-Time Merge works by continuously monitoring Salesforce data for changes and then applying user-defined merge rules to identify and merge duplicate records. This eliminates the need for manual merging, which can be time-consuming and error prone. And it fills the gap left by scanning and merging on set intervals via schedules.
Key benefits of Real-Time Merge:
- Eliminates manual merging: Real-Time Merge automatically merges duplicate records, eliminating the need for manual intervention.
- Improves data quality: Real-Time Merge ensures that Salesforce data is clean and accurate by removing duplicate records.
- Saves time: Real-Time Merge saves time by automating the process of merging duplicate records.
CIO INFLUENCE News: Salesforce’s AI-Powered Innovations Drive Sales Productivity and Growth
Real-Time Merge begins with a user-defined filter “listening” for data changes. Synchs from the Cloudingo agent installed in Salesforce alert Cloudingo that a record has been inserted or updated. When a real-time filter receives the synch, it checks that record against all other Salesforce data. If a match is found, the records are automatically and instantly merged.
Real-Time Merge is available now for Leads, Contacts, Accounts, and Person Accounts for Professional and Enterprise licenses.
CIO INFLUENCE News: Hyro Announces Conversational AI for Healthcare on Salesforce Appexchange
[To share your insights with us, please write to sghosh@martechseries.com]
