Upgraded data cleansing platform the ideal solution for SMEs’ data compliance requirements
Data solutions expert Sagacity Solutions Ltd has announced that Online, its market-leading self-serve online data management platform, has undergone a number of user interface (UI) improvements to enhance the user experience and overall look and feel of the platform.
The data a company holds on its customers decays at an alarming rate every year due to many factors: people moving home, or passing away, and even Royal Mail’s own updates to its Postcode Address Finder. Sagacity research found that almost two-thirds (61 percent) of SMEs do not run any data cleansing or update processes on the data they hold. But not having clean data is not only a reputational risk but also an expensive one: experts think that organisations spend between 10-30% of revenue on handling data quality issues, while Gartner estimates that poor data quality costs organisations an average $12.9 million globally.
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Online makes data management and cleansing simple by giving organisations the ability to manage their data online, with tools to optimise the value, compliance, and accuracy of data. Easily accessible through a secure online portal and operating a same day turnaround on management and cleansing, the platform validates, cleanses, updates and enhances an organisation’s marketing data, maximising its value, saving costs, improving efficiency and increasing ROI.
“Many companies have retired their business data cleansing platforms, so thousands of customers are left without a reliable way to cleanse their data,” commented Anita Dougall, Co-Founder and CEO of Sagacity. “This is where Online can help: serving the data compliance requirements of organisations ranging from SMEs to large enterprises.”
Online’s trusted, easy-to-use data management technology combines the most accurate and comprehensive data available in the UK with cutting-edge technology. An organisation can run a data audit and access the results in just a few steps. Its screening service identifies individuals who have changed address, contact details, or have passed away, as well as identifying duplication and formatting errors.
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“With Online, organisations will be able to easily maintain data accuracy, compliance and completeness, and maximise data quality and standardise their data to improve matching and enhance targeting,” Dougall added. “It’s a cost-effective solution priced on the services they wish to use and the amount of data they wish to process, all geared to improving their marketing activities.”
The UI updates offer users a cleaner, simplified journey that have been applied to both cleansing of existing customer data and prospect data, making it easier to use. Its core functionality – that of being able to handle any size data on a same day turnaround – remain the same. Further functionality updates are also in the pipeline.
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