Alucio, a fast-growing provider of cloud-based software for the life sciences industry, announced a new enhancement that enables connectivity to the Beacon scientific exchange platform from inside of PowerPoint. This option allows Beacon users to access powerful features of the platform directly from designated PPT files. Beacon is a modern content activation and Healthcare Professional (HCP) engagement platform built specifically for Medical Science Liaisons (MSLs), Medical Affairs professionals, and Market Access teams.
MSLs consistently utilize Beacon to discover, review, and present organizationally approved content to their target HCPs. Much of that scientific content resides in PowerPoint format. This enhanced connectivity between Beacon and PowerPoint ensures that files processed through the platform can immediately access key features from within the PowerPoint application. These Beacon features include real-time metrics and analytics tracking, powerful content library accessibility, and meeting data synchronization with CRM.
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This continuous and seamless integration provides field teams with additional meeting options in today’s hybrid engagement environment. The feature is also completely configurable by organization depending on company needs and compliance guidelines. Additionally, the technology works in both online and offline scenarios, providing additional convenience to the MSLs.
“The life science companies we work with have different process needs and varying engagement use cases. PowerPoint also remains a core scientific communications tool. This new integration capability provides users with additional flexibility and convenience in accessing key Beacon features from within that application,” explained Lauren Keyes, Director of Product Management.
“MSLs prefer to have many options to conduct effective scientific exchanges,” echoed David Purdie, Executive Director of Medical Evidence at a major BioPharma organization. “This enhancement allows broader access to Beacon’s powerful library and analytics capabilities to further increase the value of the platform for medical affairs teams.”
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