PRophet, the first and only generative and predictive AI SaaS platform built by and for PR professionals, announced two new platform updates – a Multi Pitch Generator and a Biography Generator.
Launched in 2020, PRophet is the pioneer of AI-based technology in the PR industry, with the richest feature set in the market driven by the emerging need for technology that supports modern communications professionals.According to Purposeful Relations and PRovoke’s Global CommTech Report, which was supported in part by PRophet, 43% of the surveyed communications professionals intend to increase their investment in communication technology within the next 12 months, with 71% viewing AI as an opportunity for the industry.
CIO INFLUENCE: World Password Day: Password advice for CIOs
The new tools build on the existing PRophet platform, which uses a combination of AI, natural language processing and machine learning to generate, analyze and test new content that predicts earned media interest and sentiment.
- The Multi-Pitch Generator feature, which is exclusive to enterprise customers, enables users to generate personalized pitches for up to 25 reporters in under three minutes. Users have the option to adjust the structure of each pitch, from “short and to the point” to “elaborative,” to best suit each reporter, as well as appropriate tone preferences, such as professional, friendly, bold, persuasive, technical, emotive, and more.
- The Biography Generator also uses AI to take the mundane out of an everyday and tedious task: All customers now have the capability to generate an executive biography in seconds simply by inputting a LinkedIn URL.
“PRophet is a trailblazer that continues to disrupt the PR industry with unmatched AI capabilities. The Multi-Pitch Generator and Biography Generator features reflect our appreciation for the real-life needs of today’s comms professionals and our commitment to empowering them with cutting-edge technology,” said Aaron Kwittken, founder and CEO of PRophet. “We’re constantly working to improve PRophet, setting new standards for efficiency and productivity so that Communications Engineers© can work in parallel with technology.”
CIO INFLUENCE: CIO Influence Interview with Lior Yaari, CEO and Co-Founder at Grip Security
Today’s announcement follows a strong quarter of growth for PRophet – which included forging strategic alliances with LexisNexis and PeakMetrics, and the unveiling of “Powered by PRophet,” an innovative white labeling option that allows agencies and brands to effortlessly incorporate PRophet‘s cutting-edge platform into their existing communications technology stacks.
With more than 1,500 users to date across brands and agencies, the company is driven by its mission to democratize AI solutions for communications professionals, empowering them to be more performative, predictive, and productive.
CIO INFLUENCE: CIO Influence Interview with Russ Ernst, Chief Technology Officer at Blancco
[To share your insights with us, please write to sghosh@martechseries.com]
