Scaleworks, the B2B SaaS-focused venture equity firm, announced its acquisition of Full Circle Insights, known for helping companies drive pipeline growth through their marketing attribution and campaign measurement platform.ย Scaleworks‘ investment and partnership will accelerateย Full Circle‘s strategic roadmap, enableย product innovation, and enhanceย go-to-market strategy.
“Scaleworksย is thrilled to announce the acquisition ofย Full Circle Insights, a move that reflects a larger vision to empower businesses with advanced technology and data-driven decisions,” statedย Ed Byrne, Co-Founder andย General Partnerย atย Scaleworks.“We are excited to welcome the talented employees, valued customers and trusted partners ofย Full Circleย into the portfolio.”
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Go-to-market strategyย expertย Jason Ferraraย is stepping into the role of CEO. Ferrara is a two-time softwareย CMOย with over three decades of global enterprise and B2B SaaS experience.ย Ferrara‘s experience will help guideย Full Circleย during its next stage of growth, continuing to focus on the core measurement and attribution issues that marketing teams struggle with every day.
“I feel incredibly honored to join the team atย Full Circle, alongside their loyal customers and valued partners,” sharedย Jason Ferrara. “Full Circleย has built a remarkable product that solves some of the most important challenges marketers face. Together, we plan to expand our roadmap and scale operations to meet the ever-growing demand.”
Full Circle Insightsย empowersย B2B marketingย teams to optimize their marketing efforts and generate greater revenue through patented Salesforce-native technology.Recently, the company’s strategic partnerships and significant industry recognition have ledย Full Circleย to experience substantial market growth.
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