D-Wave Quantum Inc., a leader in quantum computing systems, software and services, and Interpublic Group, one of the world’s premier global advertising and marketing services companies, announced a partnership that will see the companies work together on quantum computing applications that fuel innovation in marketing investments and strategy.
“We’re excited to work with IPG to bring the power of quantum to advertising optimization, more efficiently harnessing a massive amount of data to create hyper-targeted campaigns that drive desired outcomes for brands.”
D-Wave and IPG will collaborate on the research and development of quantum-hybrid applications designed to address optimization in marketing campaigns. Together, the companies will use D-Wave’s quantum computers and hybrid solvers, accessible through the Leap™ quantum cloud service, coupled with IPG’s own data assets, to create quantum applications geared to building high-value audiences for marketers in a variety of settings. IPG recently launched a pilot program with D-Wave to build marketing optimization equations for one of the company’s top 20 clients to optimize campaigns in a retail environment.
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“At IPG, we understand that every customer is unique, with very personal passions, behaviors and motivations,” said Philippe Krakowsky, CEO of IPG. “By working with D-Wave and adopting quantum technology as part of our tech stack, we believe we can uncover an even greater collection of data-driven insights to deliver more relevant and effective marketing for our clients, at scale.”
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“In today’s highly connected and deeply digital world, consumers are met with brand messages daily. Breaking through to reach the right customer at the right time remains a difficult challenge given the vast number of variables to consider,” said Dr. Alan Baratz, CEO of D-Wave. “We’re excited to work with IPG to bring the power of quantum to advertising optimization, more efficiently harnessing a massive amount of data to create hyper-targeted campaigns that drive desired outcomes for brands.”
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