Treasure Data, an award-winning enterprise customer data platform (CDP) provider, announced that it has achieved full HIPAA (Health Insurance Portability and Accountability Act of 1996) compliance, demonstrating the company’s commitment to all-encompassing data security for its customers and partners. This advancement ensures HIPAA support for all Treasure Data products, which are designed to help deliver truly connected patient experiences for healthcare, life sciences, and pharmaceutical brands.
“Effective and efficient data security and privacy are at the core of any product engineered for the healthcare space. By combining HIPAA support to its other existing security compliances and certifications, Treasure Data once again has demonstrated that security is an area of strength in their product offerings,” said David Wallace, research director of customer intelligence and analytics at IDC. “Quality CDPs are in a unique position to deliver connected patient experiences for healthcare providers through omni-channel engagement and personalization by aggregating and activating data securely, and in a manner that exemplifies empathy and trust.”
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HIPAA established the standards that protect the confidentiality, integrity, and security of protected health information (PHI). As healthcare becomes more digitized, the industry has also recognized the importance of safeguarding electronic protected health information (ePHI). Treasure Data’s Customer Data Cloud powers some of the largest companies in pharmaceuticals, health and medical devices, insurance, and life sciences, and as part of Treasure Data’s commitment to meeting all relevant HIPAA standards regarding both PHI and ePHI, among other assessments, testing, and mandatory employee HIPAA training, the company undergoes numerous annual external audits to ensure compliance.
“Confirmed by our latest research, data security and privacy were the number one criteria for enterprises when considering a CDP investment,” stated Aysha Khan, Treasure Data CISO and CIO. “We know that healthcare providers unequivocally require the best data security and privacy protection available. Treasure Data achieving compliance for both HIPAA and FISC requirements, along with our ISO/IEC 27001:2013 certification and successful SOC 2 Type 2 auditing, enables us to empower our customers to improve experiences and quality of life for patients while effectively protecting data and patient privacy.”
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