Lightbulb.ai, an Emotion AI platform, in partnership with Harappa, a leading edtech player, released their Independent Educational Content Insights study highlighting the importance of using non-stated feedback via Emotion AI content testing.
The aim of the study was to identify the strengths and shortcomings of varied educational content being offered by Harappa. The audience were assessed on their behaviour using the computer-vision led Emotion AI services of the platform.
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For the Study, three different creative formats were tested with a predefined target segment that was relevant for Harappa:
- Creative 1 (Driving Goals) > A ~95% human presenter based creative with few infographic screens with narration and 30 sec reflection period
- Creative 2 (The Fundamentals of Communication): A creative using multimodal content delivery using videos, infographics, human presenter & multiple narrators
- Creative 3 (Creating an Elevator Pitch): A ~100 human presenter based creative with the presenter mostly occupying close-up centre stage position with narration
The study was designed to test three separate educational creatives using different content formats to understand which creative finds most resonance and to assess high and low areas of engagement & emotion and was designed to capture both implicit (behavioral reactions to the creative) and explicit (post content exposure survey questionnaire) feedback.
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