QYOU Media Inc has announced that The Q India, the company’s Hindi language youth oriented channel, now available in over 125 million TV households and to over 680 million users via OTT, mobile and app based platforms in India, is launching flagship channel The Q, along with new channels Q Marathi, Q Kahaniyan and Q Comedistaan on 63 new Smart TV systems in partnership with CloudTV. CloudTV is among the largest suppliers in India of Android based Smart TV operating systems for television manufacturers (OEMs).
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The Q channels will be launched via the interface of the CloudTV customized branded channel guide upon start up of the SmartTV. The channels will be featured among other leading SVOD and entertainment brands and be monetized on a revenue share basis via ad serving insertion technology pulling from the Google Ad Network and other leading programmatic ad serving platforms.
The growth of smart TV’s in India continues to increase at an extraordinary pace. The overall Smart TV share in the TV market soared to 84% in 2021 up from 67% in 2020. This resulted in Smart TVs representing more than 8 out of 10 televisions bought by Indians in 2021. Brands supported by Cloud TV include Akai, Croma, Daiwa, Iconic, JVC and Sansui. The Q India has previously announced integration agreements with several of India’s largest Smart TV suppliers including Xiaomi and Samsung.
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Speaking about their partnership with Q India, Jagdish Rajpurohit, Director at Cloud TV, said, “India is rapidly turning into a digital-first economy, and the entertainment preferences of its consumers are evolving fast. With this changing behavior, we at Cloud TV believe that great digital content deserves to be discovered. Our partnership with The Q is sure to delight our viewers with the fastest growing Hindi digital entertainment channel putting entertainment on the big screen. We are very excited to partner with The Q and amplify our mission to provide the best of digital entertainment…easily… on TVs backed by our best in class technology.”
Added Krishna Menon, COO of The Q India, “We are big believers in the market growth that is occurring in the Smart TV category in India and we continue to grow our channel presence there. CloudTV was a natural partnership that could quickly and efficiently see us onboarding with 63 different television OEMs in one step. This forms another important milestone in our mission to capture and establish a leading position for Q branded content channels in the Smart TV market in India.”
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