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Sonic Automotive Continues to Grow its EchoPark Nationwide Distribution Network with Opening in Raleigh, North Carolina

Sonic Automotive Continues to Grow its EchoPark Nationwide Distribution Network with Opening in Raleigh, North Carolina
The EchoPark Raleigh Retail Hub Marks the Brand’s 37th Location to Date and Offers Guests a Modern eCommerce Automotive Buying Experience

Sonic Automotive, Inc., a Fortune 500 Company and one of the nation’s largest automotive retailers, announced the continued expansion of the EchoPark Automotive brand with the opening of its newest retail hub in Raleigh, North Carolina. This is EchoPark’s 37th location to date and third in the state, adding to its existing Charlotte retail hub and Greensboro delivery center.

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“Expanding EchoPark’s footprint within our home state of North Carolina has always been an important part of our growth plans for the brand,” said David Smith, Chief Executive Officer of Sonic Automotive. “We look forward to welcoming guests from across North Carolina and surrounding states to enjoy our award-winning guest experience, whether they’re buying a car or simply selling us their current vehicle.”

EchoPark guests are able to shop in person or take delivery of their purchase at the new Raleigh location after conveniently shopping online at EchoPark.com and choosing from thousands of high quality, one- to four-year-old pre-owned vehicles with clean CarFax reports. EchoPark’s easy, transparent online purchase experience includes below-market, no-haggle pricing (including taxes and fees), a firm trade-in vehicle offer, competitive financing solutions, and the ability to choose from a selection of quality vehicle protection plans.

After scheduling a pickup appointment at an EchoPark delivery center or retail hub location, guests will be greeted by an EchoPark Experience Guide to help answer any questions and finalize all vehicle purchase details before quickly getting them on their way home with their new purchase. With over 45,000 five-star reviews to date, the EchoPark experience is clearly resonating with guests.

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“With the opening of our EchoPark Raleigh retail hub, we continue to enhance the service we provide our guests by offering them yet another convenient option to shop online or in-store,” said Jeff Dyke, President of Sonic Automotive. “North Carolina remains a key market for us as we continue to execute our growth strategy to meet the increasingly strong demand for pre-owned vehicles across the nation.”

Following its 2014 launch, EchoPark has rapidly become one of the pre-owned automotive retail industry’s most prominent success stories. The Company continues to expand its EchoPark footprint into new markets and anticipates 90 percent population coverage by 2025, enabling its interim goal of retailing 575,000 vehicles and generating $14 billion in annual EchoPark revenues by 2025, while driving toward a two million vehicle annual sales opportunity at maturity.

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[To share your insights with us, please write to sghosh@martechseries.com]

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