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Mast-Jägermeister SE uses Box for cloud content management

Mast-Jägermeister SE uses Box for cloud content management

Box the leading content cloud, announces an expanded partnership with Mast-Jägermeister SE, the maker and marketer of the best-selling premium liquor brand, Jägermeister. Mast-Jägermeister SE, based in Wolfenbüttel in Lower Saxony and active in more than 150 markets worldwide, uses Box as a secure, integrated platform for managing files in the cloud.

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“Creativity and cohesion are the key to the Jägermeister brand and our corporate culture. It is very important to us to offer our employees an agile working environment and this is also reflected in the choice of our technology providers,” says Klaus Gerke, Director of Global IT at Mast-Jägermeister SE. “Our ongoing cooperation with Box ensures that our team can work together seamlessly – from anywhere. This has been particularly important to maintain business continuity over the past few years.”

“Jägermeister is a strong, marketing-oriented brand that is known worldwide for its innovations. Choosing and deploying an industry-leading product like Box therefore fits right in with the strategy,” says Michael Mors, General Manager DACH at Box. “We are excited to continue the partnership with Mast-Jägermeister SE and to identify further use cases for Box within the company .”

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Mast-Jägermeister SE has been using Box since 2019. Since then, the company has expanded its use of Box to include the following:

  • Improving internal and external collaboration with agencies as well as import and distribution partners worldwide
  • I************* team productivity by centralizing training materials such as continuing education, pricing, and marketing data
  • Integration into the proven cloud ecosystem of Mast-Jägermeister SE
  • Increasing employee satisfaction through simplified and accelerated collaboration between distributed teams

Box also played an important role in the implementation of flexible working during the COVID-19 crisis and enabled Mast-Jägermeister SE’s marketing and sales teams to switch to decentralized working. From March 2020 to March 2021, the use of Box at Mast-Jägermeister SE almost tripled.

With today’s announcement, Mast-Jägermeister SE joins a growing list of Box for Retail customers that includes some of the world’s largest and most innovative brands, including Uniqlo, Sephora and Gap.

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[To share your insights with us, please write to sghosh@martechseries.com]

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