Leading Multi-DRM and Content Security Provider to Integrate VPN and Proxy Data Into KeyOS Solution
Digital Element, the global geolocation and audience insights provider, and BuyDRM announced a strategic data partnership which will allow the leading global provider of multi-DRM and content security services to offer VPN and proxy data to enhance the geofencing capabilities provided through its KeyOSTM platform.
KeyOS is an award-winning, studio-approved multi-DRM platform for premium content distribution. Digital Element’s VPN and Proxy identification data will now be available through both the KeyOS MultiKey service and the KeyOS MultiKey Server solution as part of the new Geofence Plus upgrade.
BuyDRM’s solutions are used across the entertainment, enterprise and hospitality industries with customers that include some of the most recognized media brands, such as Australian Broadcasting Corporation (ABC), The Academy of Motion Picture Sciences and Arts (AMPAS), BBC iPlayer, BBC Studios, BBC Sounds, Blizzard, EPIX, FuboTV, Sony Crackle, TubiTV, Showtime and Zee5.
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“How consumers access and engage with digital media is constantly changing and, at BuyDRM, we are constantly looking for ways to improve content delivery and security services for our clients,” said Christopher Levy, founder and CEO at BuyDRM. “We welcomed the opportunity to partner with Digital Element to integrate its industry-leading VPN and proxy data into existing KeyOS solutions to help clients address the problem of malicious IP masking by inserting yet another level of security that ensures that the proper delivery of digital media is taking place.”
According to the Global Web Index, on average 25 percent of internet users employ a VPN/proxy on a monthly basis. Reasons for online users hiding behind proxies vary. Some seek anonymity, but 50 percent are using proxies to access restricted entertainment content.
“The interest in consumer-oriented VPNs has been trending upward for quite some time, and we’ve seen a significant jump in the use of VPN apps to bypass geo-restricted content,” said Rob Friedman, executive vice president, Digital Element. “Our partnership with BuyDRM couldn’t have come at a more opportune time. The need to strengthen digital rights management is now more important than ever, and we look forward to playing an essential role in helping BuyDRM’s clients secure and control the delivery of their digital media assets.”
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