CIO Influence
5G Technology CIO Influence News

Ceva and THX Partner to Bring Premium Spatial Audio to Hearables, Consumer and Mobile Products

Ceva and THX Ltd. Partner to Bring Premium Spatial Audio to Hearables, Consumer and Mobile Products

CEVA RealSpace Tuned by THX to deliver expertly tuned spatial audio software for TWS earbuds, wireless headphones, smartphones, speakers and soundbars

Ceva, the leading licensor of silicon and software IP that enables Smart Edge devices to connect, sense and infer data more reliably and efficiently, and THX Ltd., a world-class high-fidelity audio and video tuning, certification, and technology company, announce RealSpace Tuned by THX, a premium software offering for original equipment manufacturers (OEMs) to add support for immersive spatial audio customized to any consumer or prosumer audio device including TWS earbuds, wireless headphones, smartphones, speakers and soundbars.

PREDICTIONS SERIES 2024 - CIO Influence

CIO INFLUENCE News: Foundry for AI by Rackspace Partners with Straits Interactive to Launch AI Data Protection Officer on Microsoft Azure OpenAI Service

RealSpace Tuned by THX, featuring Ceva’s RealSpace spatial audio rendering and head tracking solution, will offer a THX tuned and optimized audio experience for each OEM device, providing the best possible out-of-the-box experience for the consumer. This Ceva software offering, that is tuned by THX, also includes for the OEM device a variety of curated spatial audio presets for most content types including gaming, movies, music, and speech, further elevating the user experience.

“Spatial audio delivers immersive, multidimensional audio, enhancing any listening, gaming or viewing experience,” said Chad Lucien, vice president and general manager of the Sensors and Audio Business Unit, Ceva. “The RealSpace Tuned by THX offering will bring the exceptional performance enabled by our spatial audio solution, customized by THX, to more OEMs who demand a premium experience and audio brand for their products.”

THX Ltd., founded by Lucas Films 40 years ago, is a globally recognized mark of high-fidelity audio excellence. THX first brought today’s high global standards for audio certification to cinemas and has expanded to deliver this in the home theater, gaming and mobile device sectors. OEMs choosing RealSpace Tuned by THX will be able to leverage this mark of high fidelity to appeal to both existing and new audiences who today demand the best in audio reproduction so they can experience entertainment the way the creator intended it to be enjoyed.

“Through our partnership with Ceva, we aim to help more OEMs provide to their consumers higher fidelity immersive audio experience,” said Jason Fiber, chief executive officer, THX Ltd.  “We are pleased to announce this Ceva and THX collaboration to expand adoption of new branded devices coming to market in 2024 and beyond.”

RealSpace spatial audio rendering software provides the most accurate digital simulation of real-life, immersive sound in the industry. Its proprietary algorithms create a realistic aural experience through as little as two-channel stereo audio while supporting full multi-channel and ambisonics. With dynamic head tracking Sensor Fusion Algorithms enabled, the RealSpace user experience is even more immersive, as the sound sources are held stationary while the user’s head is moving, simulating listening experiences in the real world. This allows the user to experience theater-like sound through headphones or earbuds when watching movies, playing video games or listening to music, podcasts or conference calls.

CIO INFLUENCE News: IBM Expands Relationship with AWS to Bring Generative AI Solutions and Dedicated Expertise to Clients

Ceva’s three versions of its RealSpace software to OEMs, all of which will include a “Tuned by THX” option, include:

  • RealSpace Personal for DSP and MCU based TWS earbuds and wireless headphones
  • RealSpace Mobile for smartphone-based systems delivering multi-channel sound to connected TWS earbuds and headphones
  • RealSpace Ambient for Bluetooth and USB speakers and soundbars to provide immersive spatial audio sound.

[To share your insights with us, please write to sghosh@martechseries.com]

Related posts

New GigaOm Report Highlights Key Role of Data Management Tools in Meeting Unstructured Data Challenges Across Large Enterprises

CIO Influence News Desk

DDN Takes the Next Step to Simplify AI Supercomputing Adoption

PR Newswire

Thentia Starts Work With Regulatory Agencies in the State of Arizona