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Benefits of AI Authentication in Preventing Digital Threats

Benefits of AI Authentication in Preventing Digital Threats

While recent innovations in AI have opened doors to a world of possibilities, they have also unlocked a handful of new fears about security and data protection. When it comes to cybersecurity, AI is both a blessing and a curse. Last year, data breaches impacted more than 422 million people – and that number is expected to grow as bad actors find new ways to utilize the AI tools at their disposal.

The rise in security threats means organizations can’t risk a lapse in their security practices. Fortunately, companies can also tap into the power of AI to protect their businesses and customers from harm. One of the most prominent opportunities for AI is in authentication. With so much activity occurring online, organizations must find surefire ways to verify a person’s identity. This is where AI authentication becomes an invaluable asset for preventing data leak incidents in 2024.

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AI Verifies User Identity

Businesses have implemented tactics like passwords and security questions to ensure a user is who they say they are, but these methods are not enough to keep bad actors at bay.

PREDICTIONS SERIES 2024 - CIO InfluenceWith AI-driven biometric authentication, organizations can confirm a user’s identity anytime, anywhere, and on any device. Since this form of authentication requires a selfie, fingerprint, voice recognition, or other biological characteristic captured at the moment, AI uses liveness detection to confirm the user is present when the transaction occurs – quickly identifying digital or artificially generated biometrics.

AI Recognizes User Behavior

Whether aware of it or not, people have patterns in their online behavior.

With AI, organizations can rely on these patterns to identify when someone’s activity strays from their normal behavior. AI can be trained to recognize patterns in user behavior and indicate whether an action is normal or suspicious. If the behavior doesn’t fit the pattern, AI will then flag it as a potential threat.

As AI ingests more and more user data, it will improve its accuracy in detecting fraudulent behavior over time.

AI Authentication for Documents 

Fraudsters sometimes steal, duplicate, or create counterfeit documents to bypass security methods. Now, with the development of generative AI, bad actors don’t have to go out and steal information like they used to – they can create fake IDs, passports, or birth certificates in seconds. Fortunately, AI can also analyze documents in real time to confirm their authenticity.

AI will pick up on the smallest inaccuracies, ones that would typically go undetected by the human eye, to ensure that a counterfeit document isn’t being presented.

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Fraud has a significant impact on a company’s bottom line, with the average data breach costing upwards of $4.35 million last year, and preventing it should be a top priority for every business leader – if it isn’t already. To protect themselves and their customers from the slew of increasingly sophisticated attacks, organizations must utilize AI in their security practices. AI is a critical element to next-gen authentication; harnessing it is the only way to keep threats at bay.

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